Re-inventing the Wheel
When we sat down to design the Lún HYPER Wheel we considered going the route of our competitors and tweaking the design for a minor improvement. Shave some weight off the rim perhaps. Maybe tweak the spoke lacing. However, we soon realized a wheelset is more than the sum of it’s parts. Upgrading one element causes consequences on another part of the wheel. So, we took the decision to start from scratch and re-invent the wheel so to speak, for an all-new premium performance package. New rim, new spokes, new hub.